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Radio Retailing Magazine

Electronic Archive Collection

RADIO RETAILING magazine was published by McGraw-Hill Publishing Company, Inc.

Scanned and archived by Ed Schutz of Renovated Radios.

Retail shops that sold radios in the early part of the 20th century depended on the Radio Retailing publication for announcements and specifications of new radios, radio parts, and new developments in radio.

Each month would bring pictures of new models from the major manufacturers. Later, the magazines began to feature advertisements for test equipment, refrigerators, televisions, batteries, flashlights, wind mills, generators, power converters, and a few other household appliances, but the major focus was on the early electronics industry, especially radio.

These same magazines are very highly prized by radio collectors today. Much of the information in radio collector's books and price guides has been taken from them.

Several magazine issues contain page after page of data and statistics related to the sale of radios. Dealers needed this information to develop strategies for the future. Thus, Historians, as well as collectors, can get a good grasp of the development of the radio industry by perusing them.

Now, the magazines are available on CD or DVD.

Magazines from several of the largest private collections have been assembled into PDF files, recorded on discs, and indexed with a menu system that allows one to jump from magazine to magazine quickly.

Why would one want the magazines in electronic format instead of the original magazines?

  1. AVAILABILITY: The magazines are getting rarer as people collect them. If you've been trying to find issues you need to fill in the gaps in your collection, you know how difficult and expensive it can be.
  2. STORAGE: Discs take up much less room.
  3. DURABILITY: Paper can be easily destroyed by mice, water, children, etc.
  4. ACCESSABILITY: It's easier to grab a CD or DVD from a shelf then it is to go through a stack of magazines 2-1/2 feet high.
  5. COST: In order to obtain a collection of this size, it would likely cost several times the cost of this disc collection.

Will radios from my collection be featured in the magazines?

If your radios date from the years on the chart below, they probably will, especially if they are major brands like Philco, RCA, Stewart Warner, etc. I counted 41 pictures of different radios in a single 1930 issue. That's not counting the descriptions or listings of radios not shown.

What types of items are there besides radios advertised in the magazines?

Primarily, the ads are for radios, but there are ads for vacuum tubes, tube testers, resistors, capacitors, cables, switches, connectors, phonographs, record cutters, recordings, wire recorders, power supplies, microphones, speakers, batteries, battery eliminators, public address systems, amplifiers, meters, antennas, televisions, fax machines (Yes, fax machines.), washing machines, wind driven generators, generators, transformers, power converters, clocks, flashlights, refrigerators, and more.

Can I learn how to fix old radios from the magazine articles?

There are hint, tips, and discussions pertaining to different model radios, circuits, equipment, and components. However, if you are interested primarily in fixing vintage radios, you would be better served buying my SERVICE magazine set or National Radio Institute home study course on CD available at my web site at renovatedradios.

How many magazines are in the set?

The set of discs contains 175 issues spanning nearly 17 years of Radio Retailing magazines. (I say "nearly" because unfortunately, some issues were unavailable.) Within the set, there is a complete 10 year span (every issue) from 1933-1942. Below is a table showing what is included on the discs.

1929 Apr Jul Sep
1930 Jun Aug Oct Dec
1931 Jan Feb Mar May Jul Sep Oct Nov Dec
1932 Jan Feb Mar Apr May Jun Jul Sep Oct Nov Dec
1933 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
1934 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
1935 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
1936 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
1937 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
1938 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
1939 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
1940 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
1941 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
1942 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
1943 May Jun Jul Aug Sep Oct Nov Dec
1944 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Dec
1945 Feb Mar Apr May Jun Jul Aug Sep Nov Dec

How many discs are in the set?

The Radio Retailing magazines listed above take up 16 CDs or 2 DVDs.

Is the information the same on either CD or DVD?

Yes, but the menu system for accessing the individual years is a little different since the DVDs hold more data.

Which format would be better? CD or DVD?

DVD. Since more years can be stored on one DVD, it saves having to swap discs to jump from year to year. The CD format has one year per CD.

What about Macintosh systems? Can they use the CD or DVD set?

Yes. Since the files are in Adobe's PDF format, they can be viewed on any platform as long as the system has a CD or DVD player.

Are all the pages clear and readable?

Yes. I made sure that the text would be dark enough to be readable, and the pictures of the radios would not be too dark to discern the details. Some compromises had to be made in a few instances, but for the most part, both text and pictures are optimized.

Were the pages cleaned up, or are they stained, torn, dirty, etc., as they were on the aged originals?

After the scans were completed, I spent hundreds of hours straightening and cleaning up individual pages with Adobe Photoshop. Some of the magazines were stained and torn in some places, but I was able to make nearly all pages look sharp and clean again.

Here's a part (the first 15 pages) of the January 1933 issue you can view to get an idea of the quality.

Click here to open pdf sample

Are any of the pages missing?

Some of the magazines have pages missing. Usually, I've found that the missing pages were heavier paper stock inserts that were to be torn out to renew subscriptions, etc. I've inserted place-holder blank pages where the missing pages belong. Only a couple of pages were found to have missing information due to parts torn out, such as small advertisement. A couple of the early magazines had covers missing.

What equipment do I need to view these discs?

You need a computer system (any type) that has a CD or DVD player. You need Adobe's free Acrobat Reader software installed on your computer. Version 4.0 probably will work. Versions 5, 6, and 7 will work. Future versions will also work. You'll also need a web browser. Probably Microsoft's Internet Explorer.

Where can I get Adobe's Acrobat Reader software?

You can go to www.adobe.com and download it, or you can install version 7.0 from the first disk of the set.

Even if you already have a set of Radio Retailing magazines, it would be nice to have the electronic set to browse on your home computer or laptop. I'm sure you will appreciate the quality of the scans and the ease of use.

Pricing

Radio Retailing Magazines Price
2 DVDs $39.95

You can either purchase an item by clicking on the "Add to Cart" button which will take you to a PayPal shopping cart summary page from where you can continue shopping or proceed to check-out at PayPal, or you can contact me via email and arrange to send payment through regular mail.

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Copyright İ 2015 Renovated Radios